BASIC SEARCH ENGINE OPTIMIZATION – SEO
Improving your visibility in search engines like Google and Bing can have a real impact on your business’ bottom line.
We can do all points below for a one off price: £39
Keyword Research & Keyword Targeting Best Practices
The first step in search engine optimization is really to determine what it is you’re actually optimizing for. This means identifying the terms people are searching for (also known as “keywords”) that you want your website to rank for in search engines like Google.
While Google is working to better understand the actual meaning of a page and de-emphasizing (and even punishing) aggressive and manipulative use of keywords, including the term (and related terms) that you want to rank for in your pages is still valuable. And the single most impactful place you can put your keyword is your page’s title tag. The title tag is not your page’s primary headline. The headline you see on the page is typically an H1 (or possibly an H2) HTML element. The title tag is what you can see at the very top of your browser, and is populated by your page’s source code in a meta tag.
While the title tag is effectively your search listing’s headline, the meta description (another meta HTML element that can be updated in your site’s code, but isn’t seen on your actual page) is effectively your site’s additional ad copy. Google takes some liberties with what they display in search results, so your meta description may not always show, but if you have a compelling description of your page that would make folks searching likely to click, you can greatly increase traffic. (Remember: showing up in search results is just the first step! You still need to get searchers to come to your site, and then actually take the action you want.)
Here’s an example of a real world meta description showing in search results:
How you mark up your images can impact not only the way that search engines perceive your page, but also how much search traffic from image search your site generates. An alt attribute is an HTML element that allows you to provide alternative information for an image if a user can’t view it. Your images may break over time (files get deleted, users have difficulty connecting to your site, etc.) so having a useful description of the image can be helpful from an overall usability perspective.
Your site’s URL structure can be important both from a tracking perspective (you can more easily segment data in reports using a segmented, logical URL structure), and a share ability standpoint (shorter, descriptive URLs are easier to copy and paste and tend to get mistakenly cut off less frequently
Information Architecture & Internal Linking
Information architecture refers to how you organize the pages on your website. The way that you organize your website and interlink between your pages can impact how various content on your site ranks in response to searches.
The reason for this is that search engines largely perceive links as “votes of confidence” and a means to help understand both what a page is about, and how important it is (and how trusted it should be).
Search engines also look at the actual text you use to link to pages, called anchor text – using descriptive text to link to a page on your site helps Google understand what that page is about.
Search engines are placing an increasing emphasis on having fast-loading sites – the good news is this is not only beneficial for search engines, but also for your users and your site’s conversion rates. Google has actually created a useful tool here to give you some specific suggestions on what to change on your site to address page speed issues.
If your site is driving (or could be driving) significant search engine traffic from mobile searches, how “mobile friendly” your site is will impact your rankings on mobile devices, which is a fast-growing segment. In some niches, mobile traffic already outweighs desktop traffic.
Improperly implementing redirects on your site can have a serious impact on search results. Whenever you can avoid it, you want to keep from moving your site’s content from one URL to another; in other words: if your content is on example.com/page, and that page is getting search engine traffic, you want to avoid moving all of the content to example.com/different-url/newpage.html, unless there is an extremely strong business reason that would outweigh a possible short-term or even long-term loss in search engine traffic. If you do need to move content, you want to make sure that you implement permanent (or 301) redirects for content that is moving permanently, as temporary (or 302) redirects (which are frequently used by developers) indicate to Google that the move may not be permanent, and that they shouldn’t move all of the link equity and ranking power to the new URL.
XML sitemaps can help Google and Bing understand your site and find all of its content. Just be sure not to include pages that aren’t useful, and know that submitting a page to a search engine in a sitemap doesn’t insure that the page will actually rank for anything. There are a number of free tools to generate XML sitemaps.
So What Now?
So if you’ve gotten this far, you should know a lot of information about how search engines rank websites and about how you can position your own site and business to generate more search traffic from search engines like Google. What should you do next? You can follow this instruction and start working in to your website OR We can do all points above for a one off price: £199 We will also create social media pages for you ( Facebook, Twiter and Linkedin )