The look and feel of their website is a touchy subject for some businesses. They built a shiny new site a few years ago—at a pretty penny. They spent countless hours going back and forth with the designer and writer, and were more relieved than anything when the site finally went live.
If you haven’t revisited your website in awhile, it may be time to take another hard look. In fact, it may be time for a facelift. Here’s how you’ll know:
- The design is outdated—something a website programmer/designer would have created in 1999. The look and feel of your site needs to reflect current design conventions and, at the very least, be comparable with your competitors.
- The copy is old. And worse, it isn’t optimized. If you didn’t pay attention to SEO the first time around, it’s no wonder that your website traffic isn’t what it could be.
- The images need to be retired. We’ve all had enough of the same old stock photos we see on way too many business websites. Have you considered taking your own photographs for your business? Snap your own shots of your work environment, products/services in action, happy clients, etc.
- You’re not promoting new products/services. Speaking of products, it’s definitely time for a facelift if your website doesn’t showcase your new products/services. Prospects need to know about your latest offerings (and so do the search engines).
- There are no social media buttons. This one seems obvious, but we still come across businesses that don’t include connections to their social media accounts. If you’re updating your social media regularly (which, of course, you should be doing), you’re missing out on an opportunity to engage prospects that may not be quite ready to buy from you. It’s a quick and simple add-on by your website programmer.
- There are copy problems. The best way to lose a prospect is to have a website with copy errors—be it spelling, grammar, punctuation, or other easy fixes to the language on your site. Don’t be one of those companies that loses clients simply because you come across as unprofessional during a prospect’s first impression of your business.
These are just a few of the reasons your company’s website may need a facelift. Get a comprehensive report when you receive a website audit that shows what needs to be fixed—sooner rather than later.